TV when it's on. Art when it's off.

World's No.1 TV brand 14 years running

Designed to look like a frame

Frame-look Design

The Frame is a TV with an elegant and modern frame that seamlessly blends into your decor. It not only enhances your space as a TV, it becomes a part of your personal gallery as a work of art.

Customize to your style

Customizable Bezel

The Frame offers a choice of customizable bezels in a variety of colors. Pick the ideal frame for your space, taste, or artwork - magnets make it simple to attach and detach for a different style.

Turn off to beautify your space with art

Art Mode

Experience the modern way to display your own personal art collection, from great works of art to your favorite personal photographs. When it’s on, it's an amazing television. And when it’s off, it's like a work of art.

See the world in QLED Technology

Color Volume 100% by Quantum Dot

Samsung's Quantum Dot technology delivers a full 100% color volume, while Dual LED technology increases contrast based on backlight temperature for optimal color tone. Put them together and you see incredibly realistic color that preserves rich detail and texture - even at wide angles.

Hangs like a real frame

No Gap Wall-Mount

Installing The Frame is simple and quick, and you can just tilt it sideways, back, or forward for the ideal view. Gorgeous from all sides, it fits perfectly in your space.

Keeps the view clean

One Invisible Connection

Keep the space around The Frame beautifully clean. One Invisible Connection hides cables so you can connect all your devices via the One Connect Box without any messy or tangled wires.

Belongs anywhere in the room

Stand Options

Think beyond the walls. Put The Frame anywhere you like with various TV stand options that match you and the style of your interior.

Bringing world-class galleries to you

Art Store

Start your free trial on The Frame and discover the amazing content available on the Art Store. When you become a full member you get unlimited access to art collections and photography, spanning the classics to the contemporary.