TV When It's On. Art When It's Off.

Artwork, television, movies, and memories - The Frame showcases them all on a beautiful QLED screen. Every piece of content is displayed in stunning 4K resolution and accented by a customizable, stylish bezel that seamlessly complements your home’s décor. 

 Designed to look like a frame

The elegant, modern design blends flawlessly to elevate your home décor. 

 Offers a variety of customizable, magnetic bezels

You can easily choose -or even change- your favorite color to best suit your space. 

 Transforms into a beautiful work of art

Detects when you walk into the room to automatically turn on and display your favorite selections.

 Brightness and Motion Sensor

The built-in Brightness Sensor adjusts to your room for a realistic display. Set the Motion Sensor timer, so when you leave the room, the screen turns off automatically to save energy.

 Art Store for The Frame

Bring world-class museums and galleries into your home with the Art Store. Buy individual pieces or get unlimited access to an ever-expanding collection of art and photography from established and emerging artists' work.

 Curated just for you

The Frame learns your taste in art and automatically recommends new artwork. It also keeps you informed of new and popular artists as they become available in the Art Store. 

 Bring more than a billion colors to life

With 100% Color Volume, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness. 

 Adjust to the mood of your content

Dual LED backlighting technology adjusts the color tone so you can watch it the way it was meant to be seen. 

 Gorgeous from all sides

The Frame looks like the real thing, hanging flush to the wall. Plus, with just one slim cable coming from the TV, you can enjoy your favorite content or art without distraction.

 Customize to your style

Customize The Frame even further, with the ultra-chic studio stand* to elevate style and interior décor.

 Surroundings change, picture stays perfect

Whether in a sunlit living room or a darkened den, Adaptive Picture optimizes the TV by analyzing the picture and the room's lighting conditions for an amazing picture - wherever and whenever you are watching. 

 Catch every word without distractions

Background noise from your home can disrupt your viewing experience. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly. 

 Rethink what Smart TV can do

Go beyond Smart TV with next-gen apps, super easy control, and a host of enhancements that elevate the TV watching experience. 

Artwork, television, movies, and memories - The Frame TV showcases it all on a beautiful QLED screen. Every piece of content is displayed in stunning 4K resolution and accented by a customizable, stylish bezel that seamlessly compliments your home’s décor. DISCLAIMERS: *Fees apply to subscription service. **QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television. ***Walnut finish is simulated design.