Mastering shadows and highlights. Discover why film makes are so excited by the MASTER SERIES. See how we’ve combined our most powerful Picture Processor X1™ Ultimate with Pixel Contrast Booster™ and our unique MASTER Series philosophy to bring the creator’s intent brilliantly to life. Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Two actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience. Available in both 55 and 65 in!

Discover detail the way the creator intended

See how we’ve combined our most powerful Picture Processor X1™ Ultimate with Pixel Contrast Booster™ and our unique MASTER Series philosophy to bring the creator’s intent brilliantly to life.

Pictures and sound in perfect harmony

Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance.

Ultimate realism

With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.

Maximizing OLED contrast in every color

Powered by the Picture Processor X1™ Ultimate, this OLED TV pairs the deep black and natural color of OLED with Pixel Contrast Booster™ for enhanced color contrast in high luminance. Everything you watch comes to life with fine detail and vivid color.

Sound-from-Picture Reality™

Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Two actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.

IMAX ENHANCED

This Sony 4K HDR TV is an IMAX Enhanced product, ready to meet high-quality color, contrast, clarity and sound. Take comfort in knowing you’ll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.

DOLBY Vision·Atmos

Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.5